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Friday, June 10, 2022

30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is at the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.

Although there are many new players in the online marketing landscape like email, social media, and reputation, digital advertising isn’t set to slow down yet—a statement that’s underlined by the fact that ad spending is set to grow from $83 billion in 2017 to over $129 billion by 2021 (DMB Adobe).

We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it matters, and get the ROI you need to thrive in the digital world.

Statistics about Digital Advertising

1. Digital ad spend is set to grow from $83 billion this year to $129+ billion by 2021

2. Google and Facebook are set to rake in 63.1% of digital ad spend in 2017

3. Google has +20% y/y advertising revenue growth, and Facebook has +62% y/y growth

4. 39% of marketers list search engine marketing as their top business priority for 2017

5. Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more

6. 56% of advertising use engagement to measure success, 21% use conversion & revenue

7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge

Video Advertising Statistics for 2018

8. 2017’s video advertising spend is $13.23 billion, and is projected to reach $22.18 billion by 2021

9. 68% of consumers feel positive about watching video ads for mobile app rewards

10. 52% of marketers believe that video is effective for brand awareness

11. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers

12. 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI

13. According to retailers, video can account for a 40% increase in purchases

14. Mobile shoppers are 3x as likely to watch a video than desktop shoppers

15. 46% of users act after viewing an ad

16. 80% of consumers remember a video ad they viewed in the past 30 days

17. Combining video with full-page ads boosts engagement by 22 percent

18. E-commerce sellers find that using product videos increases product purchases by 144%

19. Video ad completion rate for videos 15 seconds long is 93-95%, with 30-second videos seeing a completion rate of 92-93%

20. Over half of video advertising is viewed on mobile

Mobile Advertising Statistics

21. Americans spend 71% of their online time on mobile, with Canada and the UK coming in at 62% and 61% respectively

22. Average smartphone conversion rates are up by 64%

23. Mobile advertising accounts for $37 billion of the $73 billion total ad spend (51%)

24. 81% of consumers feel negative about mobile add pop-ups

25. Mobile accounts for 60% of click share on Google Search ads, compared to desktop’s 32%

26. Search ad spending on mobile is set to rise by 25% in 2017

Social Media Advertising Statistics

27. 70% of advertisers plan to increase their mobile social advertising budget in 2017

28. 26% of Facebook Users who click ads make a purchase

29. Images account for 75-90% of Facebook advertising effectivity/performance

30. The best headline length for a Facebook ad is four words, with 15 for the description.

Contact us to get started with digital advertising for your business today!

Monday, June 6, 2022

3 SEO Tips to Improve Your Keyword Research

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental.

Although you may not always notice them, keywords play an integral role when it comes to helping a small business get found online. So let’s get to it by breaking down the long and short (tail) of it.

Do Your Own Keyword Research

Keyword research should never be a one-time commitment, but rather an ever-changing process that involves a strategy and a comprehensive understanding of your business and your industry. Including keywords that are specific to your business and industry will help to ensure that the right customers are being driven to your door rather than just any customer. Although we want to increase our customer base, we don’t want to target consumers that may not find value in our business.

Using the Right Keywords

Short-tail keywords, or keywords composed of very generic keywords, might seem appealing because they’re searched more often than long-tail keywords, however, they’re also a lot more competitive. So, unless you’re writing content for a large organization, like Apple or Macy’s, and consumers are likely searching specifically for your product, you don’t want to enter into a sea of competitors with big brands that have even bigger pockets.

Long-tail keywords, on the other hand, may not be as frequently typed into a search engine—think, “Egg” vs. “Poached Egg with Avocado and Bechemel”. By including more long-tail keywords into the content on your page, you’ll attract a larger number of customers who are likely to search for any combination of those long-tail keywords.

Location-based keywords are keywords that directly relate to your business’s physical location. For example, if your business is a bakery in a popular neighborhood in Charlotte, NC, you’ll want to include not only Charlotte but also the name of that specific neighborhood. By doing so, you’re more likely to target visitors in your area rather than across town who may or may not ever make it to your location.

Avoid Keyword Stuffing

Speaking of misleading customers that may not find value in your business, adding practically any keyword under the sun is referred to as keyword stuffing and is largely considered taboo in the digital marketing world. Like with any other digital marketing rule of thumb, less is more and quality will always conquer quantity. Ideally, a website’s content should include keywords in a natural way. However, by inputting keywords into a few sentences and repeating them over and over, you’re stuffing your content with keywords. Even if they’re good keywords, it’s still too much.

Now that you’ve read through these tips, you’re ready to become an SEO expert too!